The Vision

CX- Brussels was founded back in 2020 by Jonathan Daniels and Frederic De Vrieze, in order to create a dedicated network for Customer Experience & Digital professionals in Belgium. The goal was simple: show that Customer Experience is a lever for business growth. It helps businesses to increase customer retention and loyalty, generates brand advocacy, expand market share, and finally drive the bottom line.

By attracting CX-stakeholders from different industries we created an engaged network of CX & Digital professionals.

Currently, the daily management is in the hands of Frederic De Vrieze and Peggy Lambert, with the support of an advisory board.

The mission of CX-Brussels is to support professionals in the Customer Experience domain. Providing them with a platform to exchange experiences and network, broaden their professional knowledge, and advance their careers. 

We bring people together to discuss “customer experience”, share new insights and best practices, and create great experiences doing so.

This includes: 

Providing ongoing education through events, training sessions, meetings, workshops, and round tables.

Advocating for members' interests in dealings with relevant authorities to ensure their benefit.

Partnering with organizations that share similar goals and objectives.

Engaging in activities that directly or indirectly benefit the association.

Producing and distributing publications to share knowledge and insights.

What sets us apart ?

CX Focus: We are fully dedicated to enhancing the customer experience, with every initiative centered around CX excellence.
Insightful Knowledge: Delivering valuable insights across all stages of the customer journey, empowering CX professionals at every level.
Active Community: Our network thrives on the strong support and engagement of our dedicated members.
Tailored Events: We host events that cater to C-level executives, higher management and beginners.
Strategic Location: Our Brussels office serves as a central hub for connecting with CX professionals across Europe and beyond.
Global Reach: Bringing in top experts from around the world to share best practices.

OUR people

The Minds Behind CX-Brussels

The CX Brussels network thrives thanks to its dedicated members and strong team.
Daily management is led by Frederic De Vrieze and Peggy Lambert, supported by an advisory board of three experienced CX and digital transformation experts.
This team keeps the network innovative and engaging.

Daily Management

Frederic De Vrieze

CX-Brussels

Peggy Lambert

CX-Brussels

Advisory Board

In mid-2023, we launched CX-Luxembourg to extend our mission of demonstrating CX as a driver of business growth - but now for the Luxembourg market. We host six annual events, including Round Tables, CX-Events, and Workshops.

Luxembourg’s dynamic market and growing digital economy create a unique setting for advancing CX strategies.

Our expanding membership reflects the region's vibrant CX community, eager to collaborate and drive change.

Learn More

OUR PARTNER

ICXI

International Customer Experience Institute
At CX-Brussels, we have chosen to partner with ICXI, a global leader in CX, DX and EX standards, to transform the customer experience we deliver.

The International Customer Experience Institute (ICXI) is dedicated to promoting and sharing global best practices in customer experience. Established in 2007 and headquartered in London and Dubai, ICXI has developed International Customer Experience Standard (ICXS2019) and Digital Experience Standard (IDCXS2022) frameworks for achieving exceptional customer & digital experiences. Certification is provided by the British Standards Institute (BSI), one of the world's leading accreditation bodies. ICXI has certified over 200 organizations, trained more than 16,000 individuals, and enlisted over 600 auditors and assessors.

Discover more about ICXI

CX & EX Navigators

Navigators provide SMEs with insights, strategies, and support to enhance Customer and Employee Experiences.

CX & EX Framework

ICXI Frameworks are flexible methods built on a proven performance improvement platform.

CX & EX Standards

ICXI Standards are guidelines based on a proven performance improvement platform.

OUR PARTNER

The Vision

Our Mission

What sets us apart ?