🗣 Michel De Wachter:  co-developed an ambitious three-year plan focused on redefining people management, marketing organization, technology and tooling, partnership strategy, and segment-wide marketing approaches. The ambition: to move beyond traditional marketing toward a more agile, intelligence-driven growth model.

Michel holds a master’s degree in economics (International Business) from KU Leuven and brings a diverse background spanning banking, product development, and the startup ecosystem. This unique blend gives him a distinctive perspective on how large organizations can remain agile and innovative.

🔔Save the date and register yourself. We're looking forward seeing you for the 2nd Round Table of CX-Brussels in 2026. 

On Monday, June 8th, we'll welcome Amelia Sordell,  the UK's #1 voice on personal branding and founder-led marketing, as a speaker. 

💡Customers trust people more than institutions and yet most senior CX leaders remain invisible outside their organisations. This evening explores how personal branding becomes a genuine strategic asset: one that builds customer trust, strengthens internal credibility, earns board confidence, and positions your organisation as a leader in customer experience. The real challenge isn't whether to show up, it's how to do it with authenticity rather than performance.